Sprint approached Deutsch to design a new way into wireless plan management. As the product strategy lead on the project, I began this project by digging into the needs of wireless plan users. Over 50% of parents are concerned about their children's mobile usage. Kids blow through data limits on Snapchat and parents are constantly concerned about what they're sharing. That's only one piece of the story, though. Through ethnographic research, we identified a set of pains for kids regarding their parents' mobile usage, as well. Parents are also attached to their devices, even when kids want to spend time together and have a conversation! This multifaceted nature of family plan usage pain points is a huge opportunity for Sprint to insert a better wireless plan management solution. Moreover, 80% of Sprint's customer base is on family plans, exponentially amplifying the prospective impact of a solution here. In an industry that hinges on perception, this was a very big deal for Sprint.
We landed on a complete redesign of Sprint's plan management app, Sprint Zone. Based on our research, our approach was to design the first multi-line-focused plan management solution that turned data monitoring into a democratized, team effort. We focused on building features that educated wireless plan users, versus imposing limits and restrictions. We built the UI to be something that kids would want to interact with, and even use to get their parents to put down their devices at dinnertime.